If you didn’t have enough cash to put down on Game Day tickets to catch the game live at Levi’s Stadium, you might have tried reaching out to online lender, Social Finance Inc. The “Silicon Valley Unicorn” made their debut appearance in Super Bowl 50 with a 30-second ad. Seeking to shake up the entire financial foundation of the country, they had one very Super Bowl-sized campaign tagline for fans: “Dont Bank. SoFi.”
Their Super Bowl 50 commercial focused on promoting the fact that SoFi offers “great loans for great people.” (In other words, lame people need not apply…)
Watch the SoFi Super Bowl 50 commercial here:
A Big Lender in a Big Game
The five-year-old financial startup company joined the Super Bowl ad frenzy to promote awareness of their lending services. Joanne Bradford, Chief Operating Officer at SoFi, said that the SoFi Super Bowl 2016 commercial was meant to take on “advertising’s biggest stage” to tell the world “what the brand stands for.”
What began as a company that solely provided an alternative to traditional student loans, SoFi has now “evolved to offer personal loans and mortgages” to consumers. As promised, the SoFi’s Super Bowl 50 ad promoted the tagline, “Great loans for great people,” and emphasized that “there’s something special about qualifying for a SoFi loan.”
What else did SoFi plan for the Big Game?
In honor of the 50th Super Bowl, SoFi launched a series of seven ads designed to help consumers imagine “a bank-less world.” Maybe they should team up with fellow Super Bowl 2016 advertisers, PayPal who used their own ad to “introduce the world to PayPal’s vision for the future of money.”
Catch SoFi’s “Bankless World” ad here:
Super Bowl ads experience
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